US: Aldi offers best value, low everyday prices, according to customer survey

Fast-expanding discount grocer Aldi is touting its ability to save shoppers money on grocery essentials. The grocer partnered with Ernst & Young Quantitative Economics and Statistics Group (QUEST) to conduct an analysis of the brand’s perception with consumers – Chain Store Age reported.

The report revealed that Aldi was the grocer most associated with the best value, low everyday prices and quality products. Shoppers said Aldi selection outranked the competition two-to-one, and 76% of shoppers said its private label brands are just as good as more expensive name brands.

The QUEST report found that Aldi saves shoppers up to 36% on an average shopping trip. Families of four can save nearly $4,000 on their grocery bills every year if they shop Aldi-exclusives over name brands, while families of four that typically shop for private label products at other stores can save more than $1,800 per year (22% savings).

As it continues to save consumers money, the discount grocer is quickly expanding, with a goal of adding 800 stores nationwide by the end of 2028. Last year, Aldi said it opened 120 new locations, in addition to expanding and renovating its U.S. corporate campus in Batavia, Ill. to brace for continued growth.

“For the first time, Aldi has third-party analyses on our brand perception, price comparisons and estimated economic impact that prove our ability to challenge retail norms pays off,” said Jason Hart, CEO of Aldi. “The results show that when it comes to value, Aldi is the undisputed leader. We’re setting the new standard for grocery retail by delivering unmatched savings to our shoppers, bringing us one step closer to becoming America’s first stop for groceries.”

In addition to customer savings, QUEST’s report found that Aldi’s operations contributed an estimated $14 billion to the U.S. economy and supported over 90,000 jobs (directly and indirectly).