Pre-holiday shopping at up to half price

For ALDI, it is also a basic principle during the holiday season that customers find high quality on the shelves of its stores at low prices. The company’s goal is to make year-end preparations – whether it is gift giving, decoration or holiday catering – simpler and more affordable, even for those who leave shopping until the last few days. The discount chain has consistently and continuously offered permanent price reductions and promotions throughout the year: the company has used both favorable market movements and seasonal periods to provide its customers with the lowest possible prices.

Continuing its consistent pricing policy, the company is offering certain Christmas decorations and gift ideas in its non-food range with a 50% discount from December 21, 2025. The discount affects, among other things, Christmas decorations, home decoration accessories and seasonal gift items, so customers can refresh the atmosphere of their homes or replace gifts at a favorable price even in the last days of the holiday.

On December 24, ALDI is preparing another significant discount: some of its Christmas sweets, more than fifty products, will also be available in stores with a 50% discount. The aim of the promotion is to ensure that customers can access seasonal delicacies at an affordable price even during the holidays.

At the end of the year, on December 31, ALDI is offering a unique 20–25% discount on gift-boxed alcoholic beverages. The festively packaged versions of spirits – liqueurs, gins, whiskeys – will be available in different offers from store to store, so the department store chain provides a more favorable price-value ratio selection than before for New Year’s Eve gatherings.

“As a discount chain, our goal during the holiday season is to provide real help to customers. With the end-of-December promotions, even half-price ones, we want to contribute to ensuring that Christmas preparations and year-end shopping do not burden customers’ wallets, while the quality and selection remain at an unchanged high level”

– said Bernhard Haider, national managing director of ALDI Hungary Élelmiszer Bt.

The promotions are valid while supplies last, on the relevant days; the exact offer and the extent of the discounts may vary by store.