How do university students choose wine?

By: Trademagazin Date: 2017. 08. 04. 10:55

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According to e recent survey conducted by the Budapest Metropolitan University (METU) with 250 students as participants, Hungarian students are less concerned about a wine’s vintage year or place of origin, but their choice is influenced by how well-known the given brand is, the product’s price, the consumption event and the atmosphere. Their buying decision isn’t influenced by wines tests, evaluations and recommendations. 44 percent of students spend HUF 1,000-2,000 on a bottle of wine for own consumption.