The three-stripe trademark of Adidas was declared invalid by the EU court

Adidas has failed in an attempt to broaden trademark protection for its three-stripes symbol in the European Union as rivals seek to muscle into the market for striped shoes and clothing – Reuters wrote.

Adidas had tried to establish a wider trademark for “three parallel equidistant stripes of equal width applied to the product in whichever direction”.

The German sporting goods company has trademark protection for its slanted three-stripe logo. (MTI)