POS Media Europe is expanding its leading position into Ukraine
In order to achieve a fast market leader position it has established a strategic partnership with the Atlantic Group, the holding company of some of the main media agencies in Ukraine.
POS Media Ukraine, working from 4 April
this year, will primarily focus on Point Of Sale Media in
supermarkets and afterwards it will expand into other segments. At
present POS Media Europe has pre-contracted some of the leading
retail chains and pilot projects are being prepared for
implementation in May 2008.
All activities of POS Media Ukraine
will be undertaken under the corporate brand of POS Media Europe and
its visual identity.
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