New promotional offense of Házi Piros Paprika Kft.
Using the experiences of the past years Házi Piros Paprika Kft uses integrated promotion campaign during the summer of 2009.
A new creative design targeting a more modern target group will be added to the traditional 'buy and win' mechanism. Customers can send SMS messages for 2 months for guaranteed presents and for prizes. Every week, the first 100 who sent sms messages will got 200 g Reform Vito food flavors, and at the end of the promotional campaign 7 credit cards each worth of 100 thousand HUF will be pull out by lottery. Effective press and internet appearance will strengthen the promotion. The website will be renewed also: new structure and design will satisfy the new demands. Strong retail communications, pop tools will be call the buyers' attention on the promotion. More information can be foun at: www.haziarany.eu.
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