New momentum for Házi Piros Paprika

An integrated promotional campaign is to be conducted by Házi Piros Paprika Kft. in the summer of 2009 to support the Házi Arany brand. The conventional “buy and win” concept is to be supplemented by a creative idea intended for a more youthful target group. Customers will also be able to send text messages for guaranteed prizes and prizes to be drawn.