Tesco relaunches its baby brand

Tesco’s Baby brand, the “Tesco Loves Baby.” Will be relaunched. The British retail chain intends to increase its market share on the baby products market, in order to improve the performance of the non-food business. In addition, Tesco has expanded its range of branded baby products, and added a number of elements to the new Tesco Loves Baby brand product range.

The brand identity is strengthened by a number of pet-character which appears on the packaging and in the entire communication toolbox. Tesco's Baby and “Tipegő Klub” was aslo relaunched under the Tesco Loves Baby brand name, and expanded with a new website, which will give additional practical advices and informations to parents and potential parent candidates as well.   (marketinginfo.hu, after MarketingWeek)