Rewe Introduces Own-Brand Shower Gel, Soaps In Recycled Packaging

Germany’s Rewe Group has announced that its private-label soap and shower gel brand Today is now available in packaging made of 100% recycled materials.

The products will be available in the new packaging in approximately 5,800 Rewe and Penny stores, the retailer said.

The use of recycled plastics will help the retailer to reduce 6,400 tonnes of primary plastic from its operations every year.

As a founding member of the ‘Recyclate Initiative’, Rewe has pledged to recycle plastics and develop sustainable material cycles to optimise the use of plastics.

ESM