Aldi Süd to roll out upgraded bakery counters

Aldi Süd plans to introduce new bakery counters in 1,000 stores in Germany by Spring 2021 to improve quality and freshness perception. Whilst most products will be baked directly in-store, the discounter will also expand its partnerships with regional bakeries.

Aldi Süd’s famous bread vending machines are about to become a thing of the past. Following successful trials in several stores, the discounter announced the “Meine Backwelt” self-service counters concept and larger range will be replacing the vending machines.

The counters will provide a much better display and highly contribute to improve the freshness perception of the products. It should also help reducing the waste generated when shoppers pressed the wrong button.

IGD