Lidl’s mobile store is on the road again

By: Trademagazin Date: 2026. 03. 26. 12:10

🎧 Hallgasd a cikket: Nyelv: Sebesség: 1.05×

Following last year’s successful launch, Lidl Hungary’s unique and innovative “Lidl on 4 Wheels” program will continue in 2026: the mobile store will hit the road again from April 29 to make everyday shopping easier for people living in smaller settlements. In the spring, the bus store will visit small settlements in western Hungary, while in the autumn it will visit people living in the eastern part of the country. In view of the great success, the department store chain is providing an opportunity to join: mayors and decision-makers can now apply to include their own settlement in the mobile store’s route.

Last autumn, Lidl Hungary launched its “Lidl on 4 Wheels” program, which is also a unique innovation in its international network, in the framework of which a minibus transformed into a mobile store toured the country. Lidl visited small settlements on 4 wheels where food supplies are limited and everyday shopping and access to affordable and quality products is difficult.

Last fall, the mobile store covered 50 settlements and reached nearly 30,000 people, with the largest village having a population of barely 1,200. The vehicle covered nearly 9,000 kilometers and waited for customers at each location for a total of about 180 hours.

“The huge amount of positive feedback we received last year and the reception we experienced at the locations clearly confirmed to us that there is a real demand and openness for such initiatives in smaller villages. Given the great success, our program will be back on the road this spring to make shopping easier and more enjoyable in even more small settlements for a day”

– said Zita Szlavikovics, Chairwoman of the Board of Directors of Lidl Hungary.

“The spring season starts on April 29th and we remain committed to helping where it is most difficult to obtain quality food. We would like to take the mobile store to places where our visit will bring the greatest help and joy to the community”

– she added.

Mayors and decision-makers are invited to apply

Due to the popularity of the program and the ongoing interest, the company is developing the route plan for the next period taking into account the incoming requests. Mayors or decision-makers of smaller settlements, primarily those with less than 2,000 inhabitants, who would like “Lidl on 4 Wheels” to visit their community can express their intention at the e-mail address Lidl4kereken@lidl.hu and initiate the inclusion of their settlement in the program.