Rabbit meat is back in the spotlight: domestic consumption is booming, but exports remain the driving force

New momentum, old tradition

The positive trend began around 2017, when targeted communication campaigns were launched to promote rabbit meat. As a result, rabbit products are now stably present on the shelves of supermarket chains, and backyard rabbit farming has also begun to spread again. Currently, the domestic market consumes 400–500 tons of rabbit meat annually – this is still a modest amount, but the continuous growth is encouraging.

Export dominance remains

Domestic rabbit breeding remains export-oriented: 96–97 percent of production goes to foreign markets. Hungary regularly ships to 17 countries, with Germany, France, Switzerland, Spain and Italy among its largest partners. In addition, Hungarian rabbit products were also in demand in the Middle East, where they became competitive due to their excellent meat quality.

Difficulties and challenges

The Covid pandemic, followed by the war situation and drought, caused serious economic difficulties for players in the sector. The biggest challenges include the rise in energy and feed costs, as well as the shortage of labor – especially in large-scale production.

Backyard breeding in a renaissance

Backyard rabbit breeding has gained momentum again. According to Róbert Juráskó, president of the product council, rabbits are one of the easiest pets to keep. A female rabbit can raise up to 40–45 offspring per year, which is a significant source of protein for households.