Waitrose To Relaunch Essential Waitrose Brand

Upmarket retailer Waitrose & Partners has announced plans to relaunch its private-label brand, Essential Waitrose.

The retailer will add more than 200 new and improved products to the range in various categories including, among others, skincare, yoghurts and frozen ingredients.

The range will offer products that will help customers in choosing healthy and balanced food items.

At least a third of the products in the range will carry a ‘Good Health’ logo which indicates its nutritional benefits, Waitrose added.

ESM