Sales of chocolate bars rising again

After some stagnation, sales of chocolate bars again showed growth of 11 per cent in terms of value, between June 2006–May 2007. Total sales have exceeded HUF 25 billion. Average consumer price of a kilo of chocolate bar was HUF 2065 in April-May this year, which is 2 per cent more than a year ago. The 30-49 gram size continues to be the most popular one in the market, accounting for nearly a half of total sales in terms of volume. Regarding store types, the market share of traditional stores has fallen below 50 per cent, while hyper markets and 401-25000 square meter stores have increased their market share. The market share of private labels has grown to 17 per cent from 11 per cent measured last year.