Auchan To Revamp Private Label Packaging

The new packaging focus on modern looks and clarity.

The programme, which was started at the
end of 2007, has been rolled out to 800 of its 10,000 lines. Auchan
aims to roll this out to all its private label food products by the
first quarter of 2009, and to all its non-food products by year-end
2009. The group is also conducting print and TV ad campaigns to
publicise the same.