Beer’s market position strengthened once again

The volume weighted average price of beer was HUF 311/litre in September-October 2009 and September-October 2010, while in the same period of 2011 the Nielsen Retail Index registered HUF 310. Both value and volume retail sales rose by 5 percent in January-October 2011 and the annual market was above HUF 100 billion and 3.5 million hectolitres. Non-alcoholic beers’ had a 3-percent share of the market and more than 70 percent of beer was sold in cans; less beer was sold in plastic bottles – their share from volume sales did not reach 5 percent. Retail channels: 200m² and smaller stores had a 37 percent share from volume sales.