In the European top three once again
Like-for-like FMCG value sales improved by 5.8 percent in Q3 2015 in Hungary. This performance was the third best in Europe, behind Turkey’s 12.4 percent and Austria’s 5.9 percent. According to the Nielsen GrowthReporter, the average growth of the 21 European countries measured was 3 percent. In Hungary FMCG volume sales increased by 4.3 percent – only Poland did better in this respect, with a 5-percent growth. The European average was measured to be 1.3 percent. Value sales declined in two countries, Switzerland (-1.5 percent) and Finland (-0.9 percent). As for the ‘big five’, the trend was most positive in Spain: after the nadir in Q4 2014 each 3-month period brought value sales growth and in Q3 2015 the increase was 3 percent. In Q3 2015 values sales were up 2.3 percent in Germany, Italy experienced a 2-percent sales increase, there was a 1.1-percent sales rise in France, while in the UK stagnation was measured.
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