Woolworths reborn?

Three former bosses of Woolworths are ‘relaunching’ Woolworths under a new name.

 Former Commercial Director Tony Page
and colleagues Andy Latham and Steven Jebson will open 50 shops based
on the old Woolworths format – and are working on a name “as
close to the original as possible without breaching trademark”. The
first store opens in May and is likely to be in Camden or Notting
Hill. Page has secured GBP10 million (USD14.88 million) of funding
for the move. He told The Sun newspaper: “There’s a big gap in
the market where Woolworths was. We want to recreate a better version
of the old Woolies. We could have 300 sites in three years’ time if
things work out.” Page attempted to buy the rights to the
Woolworths name from administrator Deloitte, but lost out to Shop
Direct which plans to relaunch the Woolworths brand online.