New products from the Clorox brand

Clorox is a well known brand, present on the Hungarian market for more than 10 years as one of the key players in the chemicals category. Besides providing constant high quality, Clorox also offers favourable prices in both the bleach and the stain remover categories. The brand never ceases to innovate, because in addition to keeping our consumers we would like to win new ones as well. We introduced Clorox Color a year ago and by now, it has become a successful product in the stain remover category. This May, we introduced our new bleach: Clorox Erdei Frissesség is available in 1-, 2- and 4-litre versions. With this product, they target those consumers who shy away from using chlorine-based bleaches. With the power of eucalyptus, it also neutralises unpleasant odours. Their traditional scent variants were also made more attractive, by providing them with metallic labels that reflect the product’s quality. However, the most important innovation in 2009 was the launch of Fehérítő Gél: a bleach gel by Clorox that cleans with the usual power but also gives you precision control, since it does not splash when used; available in 1-litre packaging units.