PENNY has reduced the price of new products

By: Trademagazin Date: 2023. 06. 05. 11:19

PENNY remains committed to providing affordable and high-quality products, which is why it will permanently reduce the price of a total of 80 dairy products in two phases from June 4. The amount of the discount reaches 20 percent in the case of some goods. The aim of the initiative is for the company to make one of the most sought-after categories of basic foods more accessible and affordable for customers.

In the first round, the company reduced the prices of 40 dairy products on June 4, and from June 8, another 40 milk-based products will be available at even more favorable prices. The favorable change affects own-brand and supplier-branded dairy products from domestic suppliers. Thus, in addition to various milks, cheeses, yogurts and butters, many products of the Sissy product line, which has recently undergone a complete renewal, will also be on the shelves at a lower price.

The average price discount for each affected category is as follows:

milk up to 14%,
cottage cheese products up to 11%,
and cheeses are available at a discount of up to 16%.

The goods offered at a permanently low price are uniformly available in all 229 domestic PENNY stores, and the discount rate can reach up to 20 percent from June 8.