New star performers on the BrandFestival roster

By: Trademagazin Date: 2023. 09. 28. 11:08

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Three international speakers and the most important topics were announced by the organizers of the BrandFestival. AI researcher Daniel Verten, BBH London Digital Strategy & Content Lead Mara Dettmann and productivity coach Stoyan Yankov join the program of the strategy conference.

The experts will deal with questions such as:

the transformation of video content creation with the arrival of AI,
the agencies’ new target group: artificial intelligence
and corporate culture and team building as a recipe for success.

SYNTHESIA: THE #1 AI VIDEO CREATION PLATFORM

Daniel Verten: Synthesia.io, VP Strategy

Synthesia was founded in 2017 by a team of AI researchers and entrepreneurs from UCL, Stanford, TUM and Cambridge. Their mission is to make the creation of video content accessible to everyone – without cameras, microphones and studios. The use of AI has radically changed the process of content production, giving way to human creativity.

Today, Synthesia’s service is used by leading companies such as BSH Home Appliances and Xerox. By using it, they achieve significant cost and time savings.