Another program is helping to promote fish consumption

By: Trademagazin editor Date: 2020. 10. 15. 11:50

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The Ministry of Agriculture pays special attention to fish quality issues and to the recognition of excellent fish products, which also includes the creation of geographical indications and the development of the Quality Hungarian Fish certification mark – emphasized Zambó Péter, State Secretary for Forests and Land Affairs of the Ministry of Agriculture, at a press conference in Budapest on the launch of the “HalPéntek” marketing program.

The national campaign to encourage fish consumption,titled “Fish Friday”, which debuted in October, was launched by the Hungarian Inter-Trade Organization for Aquaculture and Fisheries (MA-HAL) with the support of the Ministry of Agriculture. The aim of the program is for consumers to find maps of fish shops and restaurants offering fish dishes through the website www.halpentek.hu, and to choose from the ever-expanding recipes, through which it can be shown that Hungarian fish species can be prepared in a variety and easy way. (AM Press Office)