Aldi Suisse Sets New Sugar Reduction Targets

This voluntary commitment, which has been in effect for a decade, aims to gradually decrease the sugar content in processed food and beverages and has already shown measurable success across all sectors.

New, more ambitious reduction targets have been set for the food industry and the Federal Department of Home Affairs (FDHA) to achieve by the end of 2028.

These targets include a further 10% reduction of added sugar in soft drinks, quark, breakfast cereals, and milk-based drinks, and a 5% reduction in yogurt.

Since the inception of the declaration, Aldi Suisse has reduced sugar in several product categories, exceeding initial targets with a 31% reduction in quark, 24% in breakfast cereals, and 19% in yoghurt.

Dairy-based drinks have also seen a promising 9% reduction.

‘Milan Declaration’

The ‘Milan Declaration’ was launched by the Federal Department of Home Affairs (FDHA) at the 2015 Milan World Expo to address Switzerland’s high sugar consumption, which is double the WHO’s recommendation, averaging around 100 grams daily.

This excessive intake contributes to obesity and elevates the risk of cardiovascular diseases and type 2 diabetes, costing Switzerland over CHF 50 billion (€53 billion) each year.

The declaration now involves 21 food, beverage, and retail companies focused on reducing sugar in yoghurt, quark, breakfast cereals, dairy drinks, and soft drinks.

Country managing director of Aldi Suisse, Jérôme Meyer, commented, “We are proud to