Atmedia Group and Network4 Media Group sign another long-term cooperation agreement
Continuing ten years of joint work, Atmedia Group and Network4 Media Group have signed a new, multi-year strategic agreement. In addition to Network4’s own entertainment and sports channels, the agreement also covers the brands of the media company’s Viasat World international channel and the NET4+ streaming platform until the end of 2028.
Network4 Media Group has now become one of the most dynamically developing media companies in Hungary, with an exceptionally strong portfolio in the field of sports broadcasting (ARENA4 and MATCH4) – they hold decisive broadcasting rights in particular in the fields of American sports, technical sports and European football. The media company’s entertainment channels (TV4, STORY4, GALAXY4, FILM4, MAX4) offer viewers a wide range of popular series and films produced by the most renowned European and American film studios. In addition, as the domestic representative of Viasat World channels, the media group’s offer also includes the Epic Drama, Viasat History and Viasat Explore channels.
In addition to linear television channels, the company also owns the NET4+ streaming platform, which offers users extra sports content and online entertainment programs. The platform’s advertising surfaces are also sold by Atmedia.
“We are delighted that another important phase of our cooperation with Atmedia is beginning. Our joint successes in recent years have confirmed that Atmedia is the best choice in advertising sales for Network4’s domestic and international portfolio – which includes entertainment, sports and educational channels. We would like to continue building this stable partnership together in the coming years, another cornerstone of which can be the sports streaming service with the first and largest offer on the Hungarian market, NET4+”
– said András Borsány-Gynes, CEO of Network4 Media Group.
“Over the past decade, Network4 has contributed to the growth of our portfolio and the strengthening of our market position by becoming our second-largest partner. An honor “It is important for us that through our partnership we can continue to play a role in advertising sales for quality domestic and international brands such as the entertainment and educational channels of Network4 and Viasat World, while also providing an exclusive environment for advertisers through premium sports rights.” – added Csaba Guttengéber, CEO of Atmedia.
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