Coca-Cola Acquires Waters and Soft Drink Brands

By: trademagazin Date: 2008. 07. 01. 00:00

The American soft drink giant payed USD 225 million for Carlsberg.

According
to the agreement, which takes effect immediately, Coca-Cola acquires
Carlsberg’s mineral water brands Kildevæld and Kurvand in
Denmark and also enters into a license agreement for Ramlösa in
Denmark.

Coca-Cola also acquires Carlsberg's
Finnish soft drink brand Hyvää Päivää and
enters into a license agreement for energy drink Battery in Finland.

 

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