Lidl Netherlands Unveils New Flagship Store Concept

Following an extensive renovation, the store, which is located across from the head office, has become one of the largest Lidl branches in the country, spanning 1,713 square metres.

The redesigned space offers a significantly more spacious and organised shopping environment, supplemented by 16 self-checkout terminals for enhanced customer convenience and speed.

This new store concept, which will be rolled out gradually across the Netherlands, aims to improve navigation to make shopping more intuitive, strengthen brand identity through a fresh, modern aesthetic, standardise layouts and product displays for a consistent user experience.

Strategic Updates

The redesign incorporates several strategic updates to the traditional Lidl format.

A contemporary design language featuring Lidl’s signature blue, yellow, and red colour palette.

Automatic fruit and vegetable scales for easier product identification and digital screens displaying real-time offers.

A refreshed floor plan in which customers are greeted first by fresh produce, then immediately by the bakery department.

Prominent display headers for clear promotional visibility and a dedicated brochure wall.

Defined sections for non-food power brands such as Crivit and Parkside, alongside seasonal themes (e.g., Deluxe and Favorina) and country-specific selections.

The Huizen store also features upgraded fixtures, including modern checkout counters and new furniture equipped with integrated waste separation units.

The ‘bake-off’ department has been redesigned for better organisation, while the fresh produce and refrigeration sections now feature additional cooling units to ensure optimal product presentation and quality.