New leader at Millward Brown Hungary

The international leadership of the Millward Brown (WPP) chose Bodó Zoltán as the company’s Executive Director in Hungary.

The professional has blue chip client, marketing agency and consulting experiences. Previously he was responsible for market research and strategic planning in the in EU countries at Philip Morris International. He worked for Coca-Cola for more than six years, first as the leader of marketing intelligence and strategic planning, then he was responsible for strategic and business planning, and for marketing consumer research in the Central European region.