Delhaize tests new concept store

The Red Market store in Gembloux, Belgium incorporates elements of various store concepts that the group has recently developed and implemented across the world.

 Red Market store has a store area of
almost 2,000 square metres, it offers more than 5,400 SKU with a
focus on food, personal care and household products as well as a
number of emergency items including kitchen utensils and stationery
products. The store offers a limited number of brands in each product
category, simplifying the selection process for customers.

The company says the store is presented
simply with low shopping racks, large facings and ambient lighting
making presentation convenient and clear. For example, wines are
presented according to taste and not by origin. It claims to be
functional store with wide and uncluttered aisles that do not have
any product displays. Shoppers scan their purchases while shopping
and place them directly into a bag, significantly reducing time spent
at the checkout.