Tesco is introducing a new type of point-of-sale advertising tool in Hungary
On June 21, at the first Tesco Media Supplier Forum held jointly with dunnhumby, which analyzes retail customer data, Tesco presented its improved range of Hungarian retail advertising tools to the largest companies producing consumer goods.
One of the most important innovations is the placement of 132 digital screens in 44 stores, which enable multi-channel and creative campaigns that significantly increase brand awareness and traffic. It is possible to place 10-second video spots on the devices, and they are also available in three different sizes. After a successful test period, Tesco decided on the widespread introduction of the displays, which was justified by the increase in traffic and positive customer feedback.
By using digital screens, brands can publish more diverse and engaging content than ever before, which increases the efficiency of the points of sale and at the same time improves the customer experience.
Related news
Monthly affair, shared responsibility: by shopping at Tesco we can help those who cannot afford menstrual products
On May 28, World Menstrual Hygiene Day, Tesco drew attention…
Read more >“If this continues, the promotions will disappear” – Interview with Zsolt Pálinkás, CEO of Tesco Hungary
In the spring of 2025, Pénzcentrum asked Zsolt Pálinkás, head…
Read more >Tesco lowers drugstore prices
Tesco has announced further significant price reductions for more than…
Read more >Related news
Viktor Orbán: we will introduce margin reduction for new products as well, if necessary
The margin regulation must be maintained because people must be…
Read more >Who won and who lost in 2024? – Spectacular differences in results in food retail
The balance of the 2024 business year in the food…
Read more >The domestic gin market is on the rise – According to SPAR, customers are increasingly aware and open to Hungarian brands
Gin sales have grown spectacularly in Hungarian retail in recent…
Read more >