Tesco is introducing a new type of point-of-sale advertising tool in Hungary

By: Trademagazin Date: 2024. 07. 09. 12:10

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On June 21, at the first Tesco Media Supplier Forum held jointly with dunnhumby, which analyzes retail customer data, Tesco presented its improved range of Hungarian retail advertising tools to the largest companies producing consumer goods.

One of the most important innovations is the placement of 132 digital screens in 44 stores, which enable multi-channel and creative campaigns that significantly increase brand awareness and traffic. It is possible to place 10-second video spots on the devices, and they are also available in three different sizes. After a successful test period, Tesco decided on the widespread introduction of the displays, which was justified by the increase in traffic and positive customer feedback.

By using digital screens, brands can publish more diverse and engaging content than ever before, which increases the efficiency of the points of sale and at the same time improves the customer experience.