A new member has been added to the premium offer of Borsodi Sörgyár

By: Trademagazin Date: 2024. 05. 06. 12:02

This spring, Borsodi Sörgyár expanded its premium range with a new product that builds on the light and silky taste of the classic Miller Genuine Draft, but with a citrus twist by adding real lime juice. Miller Lime, which is available nationwide from the spring season, can be an ideal accompaniment to any summer activity, be it a city party, beach or music festival.

Miller Lime with a 4% alcohol content and a golden appearance boasts soft citrus aromas, a pleasant aftertaste and a sweet lime aftertaste. The product aims to broaden the premium category market, especially among younger adults and female consumers. According to György Spiegel, the marketing director of the Borsodi Brewery, Miller Lime meets the needs of consumers who want a light summer beer with a fruity twist.

Miller Lime is available in 330 ml screw-top glass packaging nationwide in retail stores and restaurants, further strengthening the presence of Borsodi Sörgyár in the growing segment of the Hungarian premium beer market.