Borsodi will start the 2019 beer season under the leadership of a new senior brand manager

From February, Spiegel György, the new senior brand manager oversees the renewal of one of the most popular domestic brand in Hungary. A specialist coming to Borsodi Brewery brings decades of corporate experience. His primary goal is to further strengthen the Borsodi brand to become the number one choice for the beer consumers.

Spiegel György has more than a decade of experience in the domestic and international food industry, and is well aware of international challenges as he has worked in the marketing field in the UK for several years. He arrived to Borsodi in early February to coordinate the renewal of the Borsodi brand in order to make it the favorite of the domestic beer consumers again.