Anuga: New strategies and price-plocies are the way to keep up with the competition

“All 6600 exhibitors and 60 professional programs reflect the way the FMCG-scene is trying to keep up with incredibly fast changes the market has brought about in the past couple of years” – Márta Kakuk, Hungarian representative of the world's greatest FMCG-event has pointed out. “Materials are getting more and more expensive, developing countries at the same time have a higher demand for certain foodgroups. All these issues make prives go higher. This way, various players of the market need tocome up with new strategies and re-plan their price-policies. It is a great feeling to see that all 38 Hungarian companies participating at Anuga are launching successful concepts and products, and thus are not getting lost in the competition”.

fotó: Anuga.com