M-real Consumer Packaging has launched new fully wet strength label papers

Simcastor Label WS, a supercalendered label, and Simcastor Label WSE, a linen embossed label, aimed at the expanding beer and beverage market.Both Simcastor Label WS and Simcastor
Label WSE offer full wet-strength, in the manufacturing process, in
chiller cabinets in wholesale and retail environments, and in the
home. The labels are available in three basis weights of 70, 75 and
80 g/m2, and they are alkaline resistant. Thanks to their excellent
functionality throughout the value chain, the label papers are ideal
for glass or PET bottles.

Simcastor Label papers are produced at
M-real Simpele Mill in Finland, manufactured to high environmental
and quality standards that include PEFC Chain of Custody, ISO 9001,
ISO 14001 and ISO 22000. They are available in both sheets and reels,
and have good availability thanks to short production cycles.

Following a successful launch in Russia
and CIS, the company now looking to expand the sales of Simcastor WS
and WSE into new markets.