Intermarché Portugal Introduces PorSi Private Label Brand
Intermarché Portugal has launched PorSi, a new, exclusive private label brand.
The hypermarket chain is investing €6 million in the new brand, comprising more than 1,000 SKUs, with both food and non-food items.
By the end of 2019, the number of product references available under the range will be 1,000, rising to 2,000 in 2020 and 3,000 the following year.
The retailer has launched a cross-platform promotional campaign (TV, radio, outdoor and digital) to promote the PorSi brand.
Related news
Auchan, Carrefour, Intermarché team up to buy 288 Casino stores
The deal is finally done: three French retail groups team…
Read more >French Retailers Auchan, Intermarché In Buying Alliance Talks
Auchan and Intermarché said they have entered talks to form…
Read more >(HU) Lezárta a Casino első 61 üzletének átadását a Les Mousquetaires Csoportnak
Groupe Casino has completed the sale of a first set…
Read more >Related news
Budapest will host the European Ecological Farming Congress in September
This year, Budapest will host the European Organic Congress, which…
Read more >Another successful trade fair presence by the Future Store
Trade magazin, the official journal of SIRHA Budapest 2024 was…
Read more >Alimentaria & Hostelco: sustainability and responsible production in the spotlight
Food and hospitality trade fair Alimentaria & Hostelco took place…
Read more >