Intermarché Portugal Introduces PorSi Private Label Brand

Intermarché Portugal has launched PorSi, a new, exclusive private label brand.

The hypermarket chain is investing €6 million in the new brand, comprising more than 1,000 SKUs, with both food and non-food items.

By the end of 2019, the number of product references available under the range will be 1,000, rising to 2,000 in 2020 and 3,000 the following year.

The retailer has launched a cross-platform promotional campaign (TV, radio, outdoor and digital) to promote the PorSi brand.

ESM