Coca Cola Light got a new dress

The beverage brand Coca Cola, refreshed its look again with hilarious designs by fashion houses, including Gianfranco Ferré, Salvatore Ferragamo and Armani Jeans.

The event was hosted as part of the “Fashion & the City—Tribute to Fashion” exhibition, and the bottles were auctioned with all proceeds (90,000 euro, or $119,700) from the sale being donated to the 2010 “Women Reseachers for Cystic Fibrosis” Research Project. Last year, the brand launched the initiative with eight chick contour bottle labels developed by eight women designers.