New advertising interface at Interspar

A new device has been added to the portfolio of Media Target Instore business: From June 15 2009 in the stores of Interspar a new advertisement on shopping cart handle will be introduced under the name of Bevkocsi Banner.

Bevkocsi Banner (shopping cart banner) will be available in each of the thirty Interspar, on more than 17 000 shopping cart. The advantage of this way of advertising is the low  production cost, furthermore, the monthly 5.4 million visitors can see the banner during the entire purchase. The new instrument can be an effective complement of marketing actions.