New advertising tool in the Tesco parking lots

Parking Média and Tesco signed a contract over the Parking Umbrella advertising surfaces. The device plays a dual role: first, the cars can park under it, and 30 square meters banners can be put on its external and internal surfaces.

Photo: parkingmedia.hu

Under the agreement, in 2011,Parking Umbrellas will be placed in a further 58 car parks of the Tesco stores. In November, the company advertises itself on the surfaces, then will sell out the advertising surfaces from December – reports mediainfo.hu.