Rohlik To Enter Italy, Romania And Spain In 2022
Czech-based online grocery Rohlik Group will launch operations in Italy, Romania and Spain next year under a new Sezamo brand, the company said on Thursday.
Group chief marketing officer Jakub Petřina, explained, “All these countries use latin-based language and we wanted to continue with a “food word” as a brand. The sesame seed is popular in all cultures. Sezamo is based on ‘sesamo’ in Italian, ‘sesame’ in Romanian and in the future ‘sésamo’ in Spanish.
“The word ‘Sesame’ is also connected to the ‘Open Sesame’ magic phrase in ‘Ali Baba and the Forty Thieves’, maybe because its seed pod splits open when it is ripe… kind of like a treasure being unlocked. Of course, Rohlik, Kifli, Gurkerl and Knuspr remain as brands for Czechia, Hungary, Austria and Germany. And Rohlik, Kifli, Gurkerl, Knuspr as well as now Sezamo have lots of treasures inside waiting to be unlocked and delivered.”
ESM
Related news
The owner of the Kifli.hu brand will receive 170 million dollars in growth capital
The Rohlik international group of companies dealing with online food…
Read more >Rossmann expands into Switzerland
Rossmann, the highly popular drugstore chain in Switzerland, is to…
Read more >Kellanova opens largest logistical hub in Europe
Kellanova, which produces cereals for Kellogg’s and snacks for Pringles,…
Read more >Related news
VOSZ Barometer – 2024. II. quarter: mandatory optimism or real growth?
The perception of inflation is still present in domestic companies,…
Read more >Fidelity: Three themes shaping investments in Q3
Has the post-epidemic normalization that we have been waiting for…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >