Rohlik To Enter Italy, Romania And Spain In 2022

Czech-based online grocery Rohlik Group will launch operations in Italy, Romania and Spain next year under a new Sezamo brand, the company said on Thursday.

Group chief marketing officer Jakub Petřina, explained, “All these countries use latin-based language and we wanted to continue with a “food word” as a brand. The sesame seed is popular in all cultures. Sezamo is based on ‘sesamo’ in Italian, ‘sesame’ in Romanian and in the future ‘sésamo’ in Spanish.

“The word ‘Sesame’ is also connected to the ‘Open Sesame’ magic phrase in ‘Ali Baba and the Forty Thieves’, maybe because its seed pod splits open when it is ripe… kind of like a treasure being unlocked. Of course, Rohlik, Kifli, Gurkerl and Knuspr remain as brands for Czechia, Hungary, Austria and Germany. And Rohlik, Kifli, Gurkerl, Knuspr as well as now Sezamo have lots of treasures inside waiting to be unlocked and delivered.”

ESM