New plant-based store concept from Billa

Billa has developed a new store concept called Billa Pflanzilla, which focuses only on plant-based products and has more than 2,500 SKUs. The store is located on Mariahilfer Strasse and is bigger than 200m². Specially-trained shop assistants help customers with any questions they may have about the product range. Customers can choose from plant-based meats, sausages, dairy products, frozen products, snacks, bakery items and confectioneries.