Carrefour Polska Launches Multi-Sensory Advertising Campaign

The ‘Carrefour sounds fresh’ campaign pairs visual advertising with amplified food preparation sounds, such as the crack of a baguette crust.

It has been rolled out across television, digital channels, and the retailer’s in-store communication materials.

‘Carrefour Sounds Fresh’

The advertising spots aim to engage consumer’s senses of sight and hearing by featuring close-up visuals of ingredients and cooking scenes paired with sound effects.

This concept is intended to emphasise the freshness of the retailer’s food assortment, Carrefour added.

In addition, the initiative highlights products across five key segments, including vegetables, fruit, meat, fish and bakery.

The creative concept for the campaign was developed in collaboration with Saatchi & Saatchi, part of Publicis Groupe.

Fresh Food Strategy

The initiative reflects Carrefour’s broader strategy to strengthen its position in the fresh food sector in Poland, the company added.

It focusses on product quality across fruit, vegetables, meat, fish, and bakery, with the aim of becoming a leading retailer in this segment.

Robert Stupak, board member and director of marketing, digital, e-commerce and IT at Carrefour Polska, said, “Freshness and taste are the most important criteria Poles follow when choosing food products. That’s why the quality of the fresh category is one of our strategic priorities for 2026.

“In the new campaign, we didn’t want to talk about this freshness – we wanted to let you feel it. Hence the use of ASMR and the slogan ‘Carrefour sounds fresh’.”