Tesco to launch Finest pop-up eateries

Tesco is planning to launch a number of Finest branded eateries in the run-up to Christmas, according to reports in The Grocer. The temporary shops will open for four to six weeks in the run-up to Christmas and are designed to raise the profile of Tesco’s premium own brand as the seasonal battle for market share intensifies.

Reports suggest Tesco is looking for ‘white box store front’ locations of more than 1,500 sq ft in London as well as other major cities such as Manchester and Birmingham. The pop-ups are expected to include wine bars, complete with their own sommeliers, offering food tasting platters and ticketed master classes. They will also showcase a carefully curated selection of products from the Finest range.

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