Media Markt-Saturn chose a new media agency

The Maxus Hungary won the multi-staged media tender of the Media Markt-Saturn Holding Kft. The determining player of the electronics department store segment chose the winner among four agencies.

The Media Markt-Saturn Holding Kft. announced a restricted media tender during the spring in order to optimize its media planning and buying activities, and to get professional answers on the current market trends. The Media Markt-Saturn Holding Kft. is the determining player of the electronics department store segment, which has 21 stores in Hungary.

The Maxus Hungary media agency will be responsible for strategic advice, the implementation of media planning and buying processes monitoring and analysis of the advertising market, and to achive better correspondence with the media in order to get better value for money surfaces.