New brand ambassador and brand promotion campaign at Candy

By: Trademagazin Date: 2023. 05. 12. 11:35

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The Candy brand is launching a comprehensive marketing and advertising campaign in Hungary. Candy Hoover Hungary Kft., which distributes smart household appliances, is starting work with its own brand ambassador in the person of the well-known gastroguru, Gianni Annoni. It was important for the company that the brand with Italian roots found an authentic face able to emphasize the unfalsifiable Italian feeling of life, smart solutions, energy-efficient operation, uniqueness and practicality characteristic of the products, as well as accessibility for everyone.

Gianni Annoni

Candy reached a significant milestone with its new marketing and advertising campaign. The company offering smart household appliances is working with its own brand ambassador for the first time since entering the Hungarian market in 2002 during its large-scale brand popularization and awareness raising campaign. In the future, we can meet Gianni Annoni as the face of their products on city lights, balustrades, vehicle advertisements, or social media ads.

“There was no question that in the case of Candy, which has Italian roots, we were looking for a brand ambassador able to emphasize the Italian feeling of life, lightness, energy efficiency, uniqueness and practicality, as well as accessibility for everyone, as these are important core values for us.”

– emphasized Márton Rózsa, managing director of Candy Hoover Hungary Kft.