New brand identity at Lidl: the joy of movement is at the center

By: Trademagazin Date: 2025. 05. 21. 11:44

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The CRIVIT brand has launched its first international omnichannel campaign, “FIND YOUR MOVE”. The campaign brings the joy of movement to TV screens, social media and Lidl stores in more than 30 countries. This transformation is a key step for the CRIVIT brand to become Europe’s leading leisure brand.

New brand identity: focus on the joy of movement

The launch of the campaign also marks the launch of CRIVIT as an independent brand, which will be visible on the brand’s own social media channels, Instagram, Facebook and YouTube, among others. The brand represents a holistic approach that focuses on fun, ease and a conscious lifestyle instead of performance pressure and encourages people to try new sports and develop a personal training routine. Whether you are a beginner or an active athlete: CRIVIT helps everyone to make exercise an integral part of their lives, as it is one of the keys to personal well-being.

“CRIVIT is developing into an independent brand that makes exercise accessible to everyone, while also focusing on the best value for money and a clear focus on the person. With the central message of “FIND YOUR MOVE” and the international campaign, our long-term vision is to make CRIVIT the strongest leisure brand in Europe,”

– said Martin Alles, Brand Manager, Lidl International.

Omnichannel integration for a seamless shopping experience

CRIVIT’s new brand orientation is integrated into Lidl’s omnichannel strategy: the brand’s high-quality sportswear and equipment are available in Lidl stores in more than 30 countries.

“Lidl Hungary is proud to be part of CRIVIT’s success story. We believe in this strong brand and in its ability to inspire people to live a more active lifestyle – with the excellent value for money that Lidl is known for.”