New brandfamilies by Tesco

Tesco is about to launch new brandfamilies under the name Family Brands. The brands consist of hundreds of products and aim to offer high quality for fair prices, as a reaction to increased customer-sensitivity during the crisis.

 There are, as a whole, 120 different products, including items like coffee, fruit juices, rice, pasta, candies, frozen foods, beauty-products and so on. According to the plans, the nu,ber of new brandfamilies is going to grow to 300 in the next couple of months.