A new Hungarian code of advertising ethics enters into force

By: Trademagazin Date: 2023. 05. 10. 12:47

According to the announcement of the largest umbrella organization of the Hungarian marketing communication profession, the Hungarian Advertising Association (MRSZ), its codification committee and the Self-Regulatory Advertising Board updated the provisions of the Hungarian Advertising Code in 2021-2022 as part of a wide-ranging professional consultation. The rules of the new Hungarian Advertising Code have been put into a more transparent and structured structure, adapted to today’s economic, cultural and social environment, in line with international self-regulation standards. The main changes were made by KNP LAW’s lawyer, dr. It is explained by Eszter Kerekes.

The new code, effective from June 30, 2023, complements the previous regulations in many respects. The provisions of the previous code of advertising ethics have undergone significant changes, all of its articles have been updated. Among its general rules, the rules on general advertising prohibitions and restrictions have been significantly expanded, paying particular attention to the protection of persons appearing in advertisements, the human body and positive body image. With this in mind, the provision was included in the Code, which stipulates that manipulations that distort the body image in a digital way, as well as the representation of the human body as an object for selfish purposes, must be avoided.
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