Germany’s Globus Rebrands With New Logo And Corporate Design

German retailer Globus has launched a new corporate design and logo, which it says will convey modernity and transparency.

The retailer aims to roll out the new look at all market halls by the end of this year.

As part of the new look, the company has retained its traditional green and orange colours, with an expanded colour palette.

The logo features a dynamic globe and the lettering is in rounded uppercase.

The new corporate design includes new colours, shapes, images and fonts, and will apply to all areas of its stores – from the small price tags on the shelf to the large advertising posters.

ESM