New flourbrand introduced by Pannonmill

Granny's secret – that's the name of the new massproduct of Pannonmill Milling Co., the company has announced within the compass of their pressconference on 30th March. The introductory campaign of the new brand will cost 40-45 million HUF. The positioning of their other brand, VitaMill is moving on towards the direction of premium products.

CEO Zoltán Poor has told jounalists: the price of flour has been increasing since September, but it might be stabilized in April, finally. Until then, it will become clear what amount wheat the country owns. Unfortunately the high VAT-content gives a way to the black market, but the CEO hopes the situation is going to be stabilized within the next few weeks.
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