New Research Director at GfK

A new research director arrived to GfK in early April. The new leader has a nearly 10 years of practical experience on the field of market research.

Rádi Zsuzsanna joined to the team of GfK on the 2^nd of  April 2012 and will be responsible for the strategic and operational management of the company’s research activities. She has a degree in economics. She started her professional career at the Győri Keksz Kft., where she gained experiences on the field of marketing and market research. Then, between 2004 and 2011, worked as the market research and customer relationship manager at the MEMRB market research firm, working as a managing director from 2010. From 2011, she coordinated the integration of MEMRB into Nielsen and was the HR director at Nielsen.