A new era begins in Hungarian Longevity culture

The initiative is being launched by Dr. Katalin Baucsek LL.M., a pioneer in the Hungarian longevity industry and founder of The Longevity Hub and Longevity Magazine, with the aim of making the longevity approach present in Hungary not only as a medical, but also as an economic and social force.

Longevity as the new economic factor of the 21st century

A long, healthy life is no longer just a health issue: it is also a globally structural economic factor.

• In 2024, older adults accounted for 42% of global consumption, and their share is growing.
• The average number of healthy years in the EU is 63 years, while life expectancy has increased to over 80 years, meaning that more and more people are living long lives, but not necessarily in good health.
• The “longevity economy” is estimated to be worth $22 trillion globally, a macroeconomic factor that is redefining the labor market, corporate responsibility and social sustainability.

The mission of Longevity Corporate™

The goal of Longevity Corporate™ is to bring the issue of long-term viability, prevention and healthy aging into the corporate, healthcare and education sectors with transparent, scientifically based and economic rationality. systems.

The program:

• longevity offers strategic consulting and a framework to companies, service providers and institutions,
• supports the development of longevity-based HR and prevention programs,
• as well as the measurement and communication of the long-term return on corporate health culture.

The initiative thus views prevention not as a cost, but as an investment, both on an individual and economic level.

“Longevity is not a trend, but a new operating paradigm. The issue of a long, healthy life is now not only decisive in the medical, but also in the economic and social dimension. Longevity Corporate™ was created with the aim of ensuring that prevention, scientific approach and economic rationality are not separate, but rather operate in mutually reinforcing systems. This is one of the most important directions of corporate responsibility in the future.”

— Dr. Katalin Baucsek LL.M., founder of The Longevity Hub and Longevity Magazine.

Professional background of the initiative

International analyses also support that a longer, healthier life is not only a social but also a corporate competitiveness issue. According to a 2024 report by the McKinsey Health Institute, companies with programs targeting employee health and longevity at a strategic level have 12–15% higher performance, and employees in key positions stay active in the organization for an average of 3 years longer (McKinsey Health Institute, 2024).

This means that prevention produces a direct ROI: less turnover, lower hidden illness costs, more stable knowledge retention.